Fairway to heaven
Client
Savills UK
Industry
Real Estate
Category
Editorial, magazine
The brief
We were commissioned by Savills UK to produce Waterfront, an essential guide to waterfront property around the UK. As well as exploring key areas of interest for potential affluent property buyers and highlighting details of some of the amazing homes found there, we were briefed to curate a series of editorial pieces to highlight the lifestyle they afforded. 'Fairway to heaven' was one of them, detailing some of the incredible golf clubs around the UK within easy reach of the client's chosen regions.
Process
Once I had identified the key areas that the client wished to explore, I set about researching the best golf courses in each. In order to gather the assets for print, I then called the clubs included in the final piece to learn more about their offerings, as well as request access, and permission, to use their imagery. Given the number of pages available, it was impossible to delve into detail on each of the courses included. Instead, I used box-outs to highlight other courses not mentioned in the body copy. For example, courses on the British Isles away from the mainland.
The result
The resulting editorial, replete with beautiful imagery of some of the finest golf courses around the UK, provided readers with an enticing glimpse into just one aspect of the affluent lifestyle afforded by homes available through Savills UK. It combined with editorial pages about fine dining, interior design, sailing, watersports and more – a content strategy executed perfectly in order to meet and surpass the client's brief and expectations.
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