Mortgages explained
Client
Philip Martin Estate Agents
Industry
Real Estate
Category
Authority Content
The brief
The brief for this piece was to share information on the Philip Martin website about the various types of mortgages. The purpose for the piece was three-fold: to inform potential buyers; to help the client rank for Google searches around mortgages in Cornwall;
to position the client as an authority within the
Cornish property market.
The result
Process
Covering four key types of mortgage (Lifetime, Buy-to-let, Interest only and Equity release), this piece of content required careful research on these products and how each might suit different buyers, depending on their individual circumstances. The research had to be current, ensuring that the content was accurate and in-line with the most up-to-date information, laws and regulations.
An SEO-driven content piece driving traffic of potential buyers to the Philip Martin website. The copy effectively dissected and simplified subject matter that can be difficult to understand, enabling Philip Martin Estate Agents to position themselves as an authority on the topic and thereby placing a sense of trust in potential clients.
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