Starlink broadband for business

The brief

To present the client as a trusted expert provider of tech services and help them to rank in search listings for B2B clients looking for better broadband. Specifically, the piece was briefed to highlight the benefits of Starlink, particularly for businesses requiring a high-speed and ultra-reliable connection, as well as how the client could assist in a smooth transition from a more traditional broadband infrastructure.

Process

Working with the agency's digital marketing team, I was provided with the key words and search terms for which the client was looking to rank. I was also given a brief overview, provided by the clients, of the ways in which it could help businesses incorporate Starlink broadband into their operations. From there, I undertook research of my own to discover how Starlink works and why it's so reliable.

The result

Combining my own research with keyword analysis from my marketing colleagues, I was able to create a piece that helped the client to rank for searches around reliable high-speed broadband. The piece was then broken down into optimised content for email and social media, driving quality and qualified traffic to the client's website. 

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