The benefits of bi-fold doors in Cornwall

The brief

The brief for this piece was examine the benefits of bi-fold doors in Cornwall and how Philip Whear Windows & Conservatories can help homeowners to enjoy them. With keyword-rich content, the goal was to help the client's website rank in searches by homeowners in Cornwall.  

The result

Process

Unsurprisingly, there is a lot of content already available online around this popular kind of product. This made researching the benefits straightforward. The key was applying them to homes in Cornwall. As a Cornish resident, I could easily imagine how bi-fold doors might enrich my own experience at home. This, combined with expert knowledge from the client and their experience of improving homes for residents up and down the county, meant that I was able to pull together a comprehensive list of benefits applicable to the Cornish market. Once I had those, it was a simple case of writing the words and ensuring the optimum density of keywords.