Using Virtual Reality in Architecture
Client
Arco2 Sustainable Architecture
Industry
Architecture
Category
Thought leadership and industry insight
The brief
The brief for this piece was to examine the role of technology within architecture, specifically that of Virtual Reality. This content was briefed to explain how this particular architectural firm was ahead of the curve, adopting new technologies in order to improve the efficiency of their service, and the experience of their clients as they seek to build their dream home.
The result
Process
Key to extracting from the client exactly how, and why, they use virtual reality within their architectural process was a Q&A. This enabled me to ask pertinent questions that would drill down into the benefits of using VR and how the firm's adoption of the technology contributes to their position as an industry leader in Cornwall.
Not only did the content meet the client's brief, positioning them as an innovative and forward-thinking industry leader, it also provided them with an SEO-driven piece of content for their website, attracting potential clients on the hunt for an architectural firm with the expertise and technology to bring their dream home to life.
